Online Marketing Secrets: Personal Brand (google adwords)
No commentsBy Lelia Raynal
Online shopping and marketing is the preferred way of doing business nowadays. It eliminates hiring the usual personnel to manage marketing which makes it cost effective not only to sellers but also to buyers. The conventional costs of doing business are also eliminated such as store rentals, electricity bills, insurance and wages. Instead, an online entrepreneur can simply put up a website to promote the products that he sells as well as process order and payment procedures.
The ultimate online marketing secret is to develop a powerful personal brand. To attract online buyers the website should have adequate product description and attractive product presentation. It should have all the pertinent data related to the products being sold stating its brand, model and price. It should also contain a statement that encourages online buyers to purchase the product stating the products advantages, ease of use and money-back guarantee assurance. As a commercial blogger, it is important to have a personal brand of products that are unique among other products that are sold by other related blogs. A personal brand line is a good platform for advertising and would give distinction to your blog. This is important as hundreds, if not thousands of commercial blogs stand as competition to your blog.
To make your blog more attractive it should have a live online-support where buyers can inquire about the product online as well as a dedicated page for client feedbacks on the various products being sold. Updating the blog is also necessary to keep your blog interesting to prospective buyers increasing your chance of online purchase. Take note also that the personal brand being advertised speaks for the personality of its manufacturers even though the seller or manufacturer is not the one featured by the website. This is because the product itself is the forefront of the online business in communion with the unique personality of the seller/manufacturer.
To achieve success in product branding you must incorporate your traits and personality to the products that your website sells. Personality is essential to achieve selling point and a product sold through its personal story tends to create a cascade of its own advertising avenues.
A unique personal brand will draw online shoppers easily. A good website color scheme and personality is needed to create a visual extravagance to prospective buyers encouraging them to purchase your product. The other thing though that should never be neglected is enhancing the products credibility using the appropriate words to describe the product. It is your responsibility as a seller to maintain this credibility which is a determining factor for success or failure of your online marketing business. It is easy to hide behind the dazzling product presentation but what most avid online buyers look for nowadays is the name of its manufacturers. Simply put, like all conventional buy and sell entrepreneurship, branding is still the name of the game. A credible manufacturer therefore is one of the pillars of a successful online marketing business.
An online marketing business has a huge potential. Imagine having the whole world as your market! Manage it with passion, with dedication, with pursuit to product excellence and with a unique personal brand and it can easily turn into a gargantuan marketing machine.
Are you serious to develop your personal brand and build your online marketing business? Learn the best internet marketing strategies to build your business by visiting http://NewMarketing4Dummies.com. Enter your name and e-mail address to have access to even more powerful information, tips, tools or e-books that will guide you in your online venture.
Lelia Raynal
#1 CarbonCopyPRO Top Earner Team
http://NewMarketing4Success.com
Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me knowledge and training on the most efficient internet marketing strategies. In 3 months, with this very system I transformed my life dramatically. I have time for my family, money to enjoy life.
posicionamiento pagina web
By seopararelajados
Es posible posicionar mi producto en INTERNET sin esfuerzo?
Es posiblemente esta la pregunta del millon, para todos los que quieren empezar a probar suerte en internet, el ser o no se un emprendedor y hacer un negocio y sacar un dinerillo sin gran esfuerzo.
Todo esto es posible?
Si efectivametne al dia de hoy existen cientos de herramientas que facilitan y automatizan el trabajo de mejora del posicionamiento de nuestras paginas web (si las tenemos o pensamos en tenerlas), pasamos por herramientas que gestionan ya directamente los diferentes frentes que se requieren trabajar para alcanzar el codiciado top ranking.
http://b60fa3dni9×8fjfaid1p46-e57.hop.clickbank.net/?tid=CARAPULCRA
El primero y quizas el mas facil es el uso de videos su difusion en los video blogs y redes de streaming que permita su distribucion en la red (usa , el segundo y quizas mas lento es la creacion de contenido relevante unico y de calidad dentro de la red, no el cortar y pegar ni el editar “posts de otros” sin citar su fuente, (practica muy comun) y claro su difusion por medio de las redes sociales, marcadores sociales, y al final o quizas el principio de todo el tener una pagina web donde apunten todos y sea el lugar final dnde se consuma la transaccion el famoso landing page que sera el centro de todo, donde el navegador llegara y nuestro potencial comprador debera hacer uso de un medio de pago para cerrar la transaccion.
posicionamiento web en googleLe doy al boton automatico y me voy de vacaciones?
Es este un proceso que pueda automatizarce al 100%, ciertamente que no, es cierto que hay momentos en los que uno debe valorar la calidad a la cantidad y poder si es posible nivelar el riesgo para poder evitar ser “vanned” por los buscadores.
Mi consejo el uso de herramientas gratuitas de pago (demos o gratuitas) y el balance progresivo entre sistemas automatizados manuales, no hay nada como un contenido bueno en la red ya sea escrito o un video que sea efectivo y con un diseo atractivo, eso es lo que buscamos y debemos buscar.
Este blog es de alguna forma un test real de todo esto, de forma progresiva en dos semanas y con posts periodicos y unicos vamos avanzando en el ranking tanto de alexa como de google y que veremos hasta donde claro podemos llegar por esta forma natural y sera entonces donde debamos replantear el posicionamiento organico y natural como solo el camino inicial y que en el momento de incluir un flujo de trafico proveniente de otras fuentes como los famosos CPA (ese sera todo un tema para conversar).
y para cuando?
No podemos fijar tiempos minimos ni maximos pero si dar con criterio factores que puedan ayudarnos a entender lo que podria se el teimpo para que una campaa pueda tener resultados tangibles (ventas):
1. palabras clave que se promocionan y su competencia
2. nivel de agresividad propuesta para la campaa
3. si existen medios paralelos de marketing ademas del online
4. precio del producto
5. condiciones de compra y garantia
6. calidad de la “landing page”
7. Mercado al que se dirige
8. el uso de herramientas fiables
Conclusion:
Si se puede lograr el posicionamiento de la pagina web de un producto con poco esfuerzo pero sin con quizas algo de dinero para pagar algunas herramientas automatizadas y si claro con buenas horas para la creacion y posteo de contenido de calidad en la red.
Fuente: seopararelajados, google, mybrain
Tuesday, July 27th, 2010 at 11:10 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.










