Comparing (google money forum) Article Marketing and E-Mail Campaigns
No commentsBy Brad McGovern
You have so much to think about and do when you run an Internet business. Combining tasks increases efficiency. Article marketing and e-mail campaigns feed off one another for better buyer response.
Article marketing and e-mail campaigns are similar in the sense that both allow you to perform targeted marketing to specific niche markets. With article marketing, you write specific content for a specialty market. You get a specialty publisher for that market to publish your content. Your articles reach the exact audience you intended. If you write an article about great payroll software for small companies, a good article distribution service gets that article into the hands of a small business online magazine.
Do the same with e-mail campaigns. Write e-mail content to send to niche markets. These opt-in customers chose newsletters because they are interested in the subject matter. Send specific content through e-mail campaigns. This content may discuss topics related to affiliate products. It gives readers new information and helps them make informed buying decisions. Provide useful information to establish your authority as an expert in the area. They are more likely to buy from someone they trust.
E-mail campaigns tend to be more attractive than article marketing campaigns. There are two reasons for this:
* Article marketing content is more or less generic. You can’t engage in blatant sales talk related to products. Articles provide objective information and are not infomercials for a product per se.
* E-mail campaigns, however, may address specific products and be promoted directly. Avoid sounding like an old-time snake oil salesman. Promote your products in a favorable way.
E-mail campaigns may use photos, graphics, charts and the like to make a point. Article marketing only allows plain text to make points. You may be visually creative with e-mail content as opposed to article content. Words alone must inspire people to action when article marketing is used.
With an e-mail campaign, you are knocking on someone’s door in hopes that they respond. With article marketing, readers knock on your door and choose to read it. That’s a big difference. You have to work harder to get people to read content you send than articles they actively searched for on the web.
Combine article marketing and e-mail campaigns. Provide links to your article content on third-party websites, your website or your blog. Build traffic to affiliate sites through effective e-mail campaigns. Use more direct sales language with e-mail campaigns to promote your affiliate product and provide field expertise with article marketing.
Article marketing drives targeted traffic to your websites where you have an opt-in newsletter. Build subscriber lists for future e-mail campaigns through this opt-in opportunity. Offer a quality newsletter on topics related to your affiliate products to get subscribers interested in your niche market. Use this subscriber list to mount e-mail campaigns that speaks directly to this niche. Effective e-mail campaigns increase conversion rates with a specific niche who wants the information you send them. Just make sure your e-mail campaign is respectable and dignified.
Article marketing and e-mail campaigns each have their own strengths. Used separately they accomplish their own pre-defined goals. Used together they feed off one another to drive increased traffic to your affiliate site where you close the sales.
Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Watch for
more from Brad in the coming days!
Access Training You Need to Better Serve Your Customers
By James Slader
In the world of affiliate marketing, it pays to keep abreast of all your affiliate program is about consistently. Stay informed and updated on what your products offer consumers. Stay current on topics related to your products. Deliver timely information to your target market through your article marketing and other promotional efforts.
Potential customers want two things from you:
* First, they want useful information regarding a product or service that interests them
* Second, they want products and services at a fair price from a reputable source
This is what you provide them. They will only buy if you have proven yourself reliable as an information provider. If you answer a potential customer’s questions and address their concerns, then you’re on the way to internet marketing success.
When you access all the training you can from an affiliate manager, you position yourself to be a reliable source for your customers. It’s important to take part in all training provided by your affiliate program. When you do, you increase your expertise concerning products or services Use this increased knowledge to better serve customers and market products as well.
Take article marketing for example. Quality training from your affiliate upline provides new knowledge to make part of your article content. You have useful and up-to-date content going out to niche publishers. Readers see right away that you are a person who knows what they are talking about concerning the field. Your rich articles are garnered through taking part in affiliate training programs.
You’re a step ahead of those who do not develop their knowledge set. These marketers are more interested in taking from consumers instead of giving to consumers. They don’t see that giving something of value leads to long-term customer-seller relationships. They look for quick easy sales and don’t take the time to become expert marketers.
Participation in affiliate training programs furthers your business by offering added benefits to potential customers. Training programs give you insight into products that you may never learn on your own; intimate knowledge which is passed on to you and your customers.
You raise your profile as an expert when you provide new knowledge to potential customers. When they see desire to give them as much information as possible, they see you as a credible source for those products. Trust is built and you have pre-sold them to accessing these affiliate products via your article links.
Training provided for you by your affiliate program also enables you to market your products more efficiently. Training keeps you informed of product upgrades, versions, enhancements and accessories available.
This information allows you to write better articles. This information allows you to blog more intelligently concerning affiliate products and related subjects. Your website content is much more useful to your customers. All because of the knowledge you possess.
Take part in all training programs that allow you to better serve your customer base. Customers want help to make buying decisions. They need as much information as possible. Information must be timely and relevant.
When you take advantage of training opportunities to become a better affiliate marketer, you are performing a service to your customers. You are becoming the only source they turn to when it comes to the products they need.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it’s quick and easy .
Affiliate Niche Marketing Networks to Avoid
By Cameron Jackson
Horror stories abound on the Internet regarding Affiliate networks and programs. Reports of illegal programs like pyramid schemes constantly recirculate and are pretty easy to spot. Why? Because pyramid schemes and the like have worthless products, if they have products at all.
Warning! Stay away from them. High quality products are your goal. By linking up with Affiliate programs that are already successful, you can prove their reliability and enhance your credibility.
So why should you participate in an Affiliate program?
For one thing, you choose how much or little you want to work it. You can earn additional income or use it as your primary funding source. And most Affiliate agreements provide incentives for bonuses and/or higher commission payouts for volume sales. Owning your own business is no small benefit, either.
So how do you know you’re making the right decision for an Affiliate program to join? Here are some tips:
1. Check to be sure that you’re partnering with something that coincides with your abilities and desires. Nothing is more depressing than doing what you don’t like to do, even when it comes to promoting and recommending online Affiliate products. Buy the product yourself, use it and know it thoroughly so you can market it with assurance.
2. Find a program that experts within that industry are lending their names to and are actual associates. Align yourself with programs of the highest standards.
3. Join only the programs that provide real, viable products. Research them online and compare them to others on the market.
4. Match the product to your target market. Why get involved with a product or program that shows no promise for present and future sales? Ask questions about the product in Affiliate forums. There are countless discussion sites available for you to obtain solid feedback.
5. Zone in on an Affiliate program that comes with a knockout compensation plan. For example, look for agreements that provide immediate and residual income in addition to a certain minimum commission percentage that satisfies you. Keep in mind that it takes just as much effort to earn 75% as it does 30% so find programs that will pay you what you’re worth.
6. Watch for minimum sales quotas that are unreasonable and too difficult to reach. Be aware of Affiliate programs that lay out certain production requirements in order for you to receive commissions. If the product is sound and highly marketable and you’re confident you can achieve the requirements, go for it.
7. Verify the Affiliate program’s support system. Most have great training and tools, some don’t.
8. Confirm the program’s tracking system. You should be able to access your compensation numbers and check on the network online anytime, anywhere.
9. Pay attention to incentive offers for membership renewal. You’re not interested in staying with a revolving door program. Affiliate programs that provide swift support assistance and timely product upgrades tend to keep their members, assuring network growth.
10. Find out what members of the program are happy or unhappy about. Utilize discussion forums for the purpose of learning any downsides to the Affiliate program and/or its products. Never be afraid to ask hard questions. When the program is trustworthy and solid, the answers will follow suit.
Agape MixedApples Marketing provides internet marketing resources that work for developing Internet Marketers. Get more details at http://www.agmam.com
Saturday, August 30th, 2008 at 7:55 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
