How To Craft Your Telemarketing Script To Increase Your Lead Quality With A Disqualifying Statement (google adsense affiliate)
No commentsBy David Seldon
Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to “press 1″ to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to a voicemail system, depending on the broadcast setup.
In order to obtain the most qualified responses, the savvy broadcaster will include a qualifying message in the pre-recorded script, which will help to reduce the amount of unqualified leads the broadcaster receives. We’re often asked how to choose exactly what qualification should be used in the message, and how to craft the statement.
Because the duration of the pre-recorded message is only 45 sec., and probably 10 sec. of that time is taken up with the invitation to “press 1″ or “press 2″, there is very little time to stress more than a single qualifier. To attempt to do more in such a short time risks confusing the prospect. The best advice we have for picking a single qualifier is for the business person to think about a typical conversation with a new prospect. In such a “first conversation”, what is the first thing that you want to find out (qualify) about the prospect? Your own business’s answer to that question will usually lead you to the most important qualifier.
Let’s take the fictional example of the web design firm “Wonderful Web Widgets” (WWW). The folks at WWW have a special web design deal for $2000. They’ve learned that a lot of prospects don’t want to spend over $1000. So in this case, the qualifier could be the price. Literally, the folks at WWW would like to say “don’t call unless you’re willing to spend $2000.” But of course we’re not suggesting that they do!
Their message will describe the benefits of having a website for a business, and probably describe WWW’s abilities and experience and happy customers. A great way to insert the negative qualifier in a positive fashion would be to simply state the price, like “for only $2000″. Now, for the prospect who doesn’t want to spend this much, that is a negative. But for the prospect who knows that a website can easily cost much more, and is willing to pay it, this is an interesting feature. So a statement like this will work to discourage the unqualified from responding, while at the same time, encouraging the qualified.
The more important your main qualifier is in your marketplace, the more you will want to state it in your message. Some broadcasters have found it beneficial to state their qualifier as many as four times in a 45 sec. message. You will learn what works best for your business over time, as you monitor the quality of responses to your voice broadcast campaign.
David Seldon operates LivePhoneLeads.com providing voice broadcasting services for businesses. Find more informative articles about voice broadcasting at Live Phone Leads.
How to Find Customers for a Retail Store - part 2
By wayne kiltz
In the last article in this series, we talked about some of the hardest ways that people try to build a customer base for a store. We also talked about why these methods do not normally work well. This article will give some ways of finding new customers for a retail store that can work much better.
There are many different ways to find customers for a retail store. The traditional way is to open a store and wait for people to come. If this is not bringing you as many customers as you want however, try one or more of the ideas below.
Home parties:
Home party marketing is one of the fastest growing ways of selling products today. Your products are perfect for home parties when they are unique and hard to find. Guests at a home party will see things that they can not have any other way. When people discover the benefits, history, and meaning, of the products that you offer, they can become almost irresistible.
Festivals, flea markets, street fairs, and special events:
These are some of the most popular ways to find new customers for your store. These can be difficult if you need to close your store to display at a show like this: especially because so many of these markets are held on weekends and other times that may be busiest for your store. But you can meet hundreds of new customers this way.
The secret to marketing your store this way is to keep track of the potential new customers that you meet. Even if someone does not buy from you at the festival, they can remember you later when they are ready for something. Be sure to have handouts to leave with any visitors; and try to get as many names and addresses as possible for a mailing list of your own.
The people who you already know.
Make a list of everyone who you know. You should end up with a list of at least 100 names. If you can not think of 100 names right away, don’t worry. Keep your list with you, and add names to it for the next weeks whenever you think of someone new. Almost everyone knows more than 100 people.
Contact everyone on your list to let them know what you are doing. This is a fun job, because it is fun to stay in touch with your friends. Your friends will want to know what you are doing; and will remember this when they are talking to their friends. And each of these people knows 100 other people too, so the word of mouth advertising you can get this way is huge.
If you want to find customers for a retail store, look for the right kinds of people. Instead of looking for anyone and everyone, focus your efforts on the people who will come to your store, and who will come back to you to purchase again. You will have more customers (and more money) six months from now this way, than you will if you try to present yourself to the whole world.
Wayne Kiltz is the founder and owner of Africa Imports. You can find over 100 other articles on African art, culture, and fashion, along with African proverbs,
recipes, and African business opportunities at http://www.africaimports.com
An Affiliate Marketer’s Guide To Blogging
By Bill Protresi
Advertising your affiliate links may prove to be tricky nowadays, what with several points on the web loathing - if not entirely banning- the relocation of the said links on their pages. The best method to go is to have your own site which will encompass all of your affiliate links, and basically direct people to this one stopover URL.
There are many varieties of websites you can build for this intention, but no one will ever match up to the absolute adaptability, intrinsic authority, and fantastic grasp of a blog.
The blog “blog” has become an everyday word for internet dwellers, which started from “internet chronicles.” Blogs were concocted to be online journals where users can write about the eventualities of their days as well as their opinions for all of internet to witness.
Blogs, still, are fundamental net advertising weapons, chiefly because of the following explanations:
- Blogs are in actuality basic substance management systems. Think Joomla, only, with an edge that even a 7-year old kid can use. Because blogs are so plain to make use of, they are very within reach to a large assortment of people, dealers included.
- Blogs make content promotion enormously , very plain. Uploading latest subjects can be accomplished with just one click. By itself, most bloggers bring up to date their page more than once every day. And we all know that search engines like fresh substance and frequently updated web sites, right? This is the rationale why blogs dominate the primary few sites of appropriate search engine results pages.
- Blogs give a more personal know-how for visitors. This is because blogs are linked with the bloggers that maintain them. Every time new items are put, guests feel that the blogger himself is relating to them. For promoting targets, such a attribute of a blog makes elevated trust promoting very easy to make.
Affiliate marketing via blogging is very, very plain. In actually, we can summarize the method in 5 easy steps.
1. Create a blog. Either make a complimentary blog over at blogger.com or wordpress.com, or download a changeable- style blog and host it below your particular domain, which is recommended.
2. Hunt for keywords linked to the issue of the affiliate piece you want to advertise.
3. Put an entry discussing the keyword or key phrase you found.
4. Suggest the affiliate piece you are seeling and leave your affiliate link.
5. Offer all recent entry to social news channels and social bookmarking websites similar to digg.com, reddit.com, propeller.com, technorati.com and del.icio.us.
Do this often, preferably no less than 3 times a week, and you will instantly produce a significant number of leads for your affiliate marketing campaigns.
Bill Protresi is an online providing tips and advice. Visit Bill at his marketing website.
Friday, August 29th, 2008 at 5:20 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
