(Google money forum) The Changing Face of Web Marketing
No commentsBy Francesco Pratt
Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails.
The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.
Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.
SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
8 Milestones To Success
With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web
marketer jump on to the bandwagon, do go over following points to ponder:
(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.
(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.
(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.
(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.
(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.
(f) Don’t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.
(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.
(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.
All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.
These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.
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How to save a drowning business!
By Cem network marketer
Lets face it, we have all been there to the point of giving up, you ask yourself whats the point?
There are so many competitors out there who have much more knowledge and skills then I do. What do I have to offer people? Yes that is true and a very good question, the key question I believe.
Unfortunately working online is a very competitive market, everyone wants the freedom to be their own boss.
This is what attracted us in the first place right? And now youre wondering if your still have this Dream? Because at the moment it seems to you that its untouchable.
Who wouldnt feel discouraged? I know I have been in that boat of being lost and not knowing which direction to take.
See evidently your business is failing, and you have exercised everything possible to get leads and traffic to your website. Its become a waste of time, because youve worked your butt off and havent reaped the benefits!!
See the question is what have I done wrong? Or what can I do to dramatically change my business?
These are the questions Mark Dillard asked himself many years ago.
So here is something about Mark Dillard: He was just like you and me, trying to get ahead with the business. He had been in marketing for 10yrs!
Being in college, waiting tables, and had spent loads and loads of money trying to get leads and traffic to his business till he was broke.
And like you and me he failed many times, till it got to the point when he had to say to himself, what am I doing wrong?
What can I do to stand out amongst the competitors and actually make a career out of this????
He researched and researched and his eyes started to become opened to a new perspective of marketing, well this dramatically changed his whole view and idea about marketing! Now Mark Dillard is INTERNATIONALLY known and the founder of Magnetic sponsoring!! And gone from nothing to someone who is most respected and most of all Very Rich!
What if I were to say to you that you can be pulled out of your drowning business?? And learn the very things Mark Dillard did?
YOU can learn and EXCEED your expectations and you dont have to bust your budget to do it!!
Let me introduce you to Magnetic Sponsoring, a company I am proud to be associated with! They have opened my eyes!! Not only has it given me a new perspective on marketing but also a new lease on life! And I didnt have to break my budget to do it!
Because I want to see you guys succeed too I would like to offer these free videos to you and start changing your life today!
Just click on links below http://cem21.magneticsponsoringonline.com
Good luck guys I wish you all the success not only in your career but your life too! Enjoy your new found success TODAY!
Cheers Catherine Selby
magnetic sponsering
Commission Blueprint 2.0 - Complete Blueprint For Affiliate Marketing
By Alex Mall
Affiliate marketing is a great way to start making money online because you can setup almost immediately and you dont have to purchase any product or stock up any inventory. You dont have to handle any order fulfillment, customer service or support. It is more traditional sellers end up buying the actual sales for their products. Affiliate marketing is not easy work but it’s is definitely a good way to build a side business that could have to potential to be a full time job. To be apart of third party companies like Clickbank cost you nothing.
Clickbank is a one stop shop for high margin e-books and courses with more than 11,400 products on hand for you to promote.ClickBank’s online commerce system benefits anyone with a digital or downloadable product or service to sell or promote. The company provides a safe, efficient shopping experience and simple checkout with a wide variety of payment options that streamline processes and increase sales whether you are a vendor or affiliate.
Steve and Tim were two successful professionals who decided to build a system to help others earn money online. Novices and pros in the industry of affiliate marketing picked up hundreds of great offhand tips as well as some seriously detailed information on what they can do to improve their marketing plans by using a variety of resources. Steven was a VP for a 5 billion Fortune 500 Company and a expert in technology and marketing. Currently, his company manages over $1 million in Adwords spending each year. These guys have really build an online business from scratch. And frankly who better to learn from?
In Addition, Clickbank did a case study about their success and used the case study for their Public Relation. Nothing says success than to have Clickbank acknowledge the achievement of Commission Blueprint.
Commission Blueprint is a massive library of videos, pdf guides, case studies and examples that fully explain all of the tactics used by Steve and Tim. To top things off, members of Commission Blueprint 2.0 also get exclusive access to several highly valuable software tools. It really does cover all bases in terms of Traffic generation and making money online. If it is a little light in one area, it would be using the likes of Twitter to drive massive amounts of targeted traffic to your website or any of your affiliate websites.
Advertising is dying because its way too expensive. How can anyone even afford to advertise on Google, I have no idea. But It is an essential ingredient of communication, letting the world know about the availability of a product or services. That is why every marketer needs Organic (free) traffic from search engines like Google, Yahoo and MSN.
Well, Steve and Tim claims that they will show you how to get traffic and sales for Free meaning ZERO additional costs. Frankly I think CB2 is not a magic and want earn you money magically, but it can definitely show you the path which will enable you to do so.
Commission Blueprint 2.0 is more than an ebook, this is a comprehensive affiliate marketing course. This is simply the best written and most logical resource available and should be the standard by how ebooks and affiliate resources should be created!!
Wednesday, September 30th, 2009 at 1:33 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
