Turn browsers into buyers (google adsense affiliate)
No commentsBy Smallcapital
Using the Internet as a platform for growth is the quickest (and sometimes easiest) way to achieve three goals at once. You generate exposure to a massive global market and can create more effective and efficient communication with less resources. You can also automate much of your customer service, strengthening relationships and ensuring your products are available 24 hours a day, seven days a week.
But the only way to build on this success in a sustainable fashion is to constantly monitor the effectiveness of your sales and marketing efforts. By assessing return on investment you can establish what you need to be doing differently in order to achieve your objectives.
Virtually every aspect of online marketing is measurable. This includes revenue, profits, new and repeat customers, order size, product information, shopping cart abandon rates, click-through statistics on online advertisements and even the receive/read rates of your online communications. The bad news is that most companies dont bother, and therefore never know how much or how little online tools are supporting their business.
Start measuring your own return on investment by asking the following three questions:
1. What is the goal of your website?
Your website should support your broader business aims. These might include, among others:
- Generating a specific number of sales.
- Generating a specific number of leads.
- Creating awareness of, and stirring interest in, a product or service.
- Informing and/or advertising the public.
2. What value can you place on each goal?
If you are selling products online this is an easy calculation. Establish your profit per sale, on a sale-by-sale basis. If you have a sales force, its still fairly simple. Determine how many Internet leads convert to customers, and the average value of those customers. Then multiply the two.
3. Can you measure this goal in numbers?
For example, you can track the number of times a specific page or file is viewed using website traffic-analysis software. You can also track what time and where your customers entered the site, and where referrals to the site originated. In this way you can predict when people are most likely to visit your site, which pages interest them most, and which banners, links or portals are generating the most traffic to your site.
Once you know this, you can focus more effort on those channels that yield good results and less on those that dont.
E-commerce Dos and DONTs
DO make the site compatible with more than one web browser. Test your site and system with other browsers. Some tweaking may be necessary and often these are very simple or minor fixes.
DONT underestimate concurrent traffic. Plan for the peak traffic periods when there are many users converging on a site simultaneously.
DO offer information on competitive products. If you give visitors the information they need to make their decision, you will attract more shoppers and generate more sales.
DONT make your online store a standalone orphan. Make it work with other sales channels like mail-order catalogues, phone orders or face-to-face contact.
Build trust
Consumers and business shoppers alike are increasingly turning to the Internet to comparison shop, check availability and to save time. Security, however, makes them cautious. Beef up your security and tell your customers all about it. Build trust by:
- Supplying detailed product descriptions.
- Providing clear returns policies or warranties.
- Providing good customer service when something goes wrong.
- Supplying lots of information about your business, such as a phone number and business address.
Be a friend
Customers feel more comfortable about buying online if you establish a bond with them. Heres how to do it on your website:
- Create an email address specifically for customer comment and make sure you are able to and do respond quickly.
- Create a way for customers to track their orders once they are shipped.
- Create a series of auto-responder email messages to thank customers for visiting your site, to offer an incentive for a further sale, and to confirm shipment.
- Send newsflash emails to announce new products or price deals, or create a regular email newsletter.
This Article is written by an expert at Small Capital. Small Capital provides all important information for small business owners. Small Capital shares expert and professional knowledge of the local market and business environment. Find information related to marketing plan examples/samples, selective marketing strategy examples and business listing websites.
Web Design Seo: Principal Facts on the subject of Why Black hat Plans Work faster Than White Hat Techniques?
By Maria Johnsen
There are numerous varieties of techniques for SEO in web designing, which improves or enhances the rankings of all the websites and its individual Web Pages. The largest part of the techniques are constructive, unproblematic and ethical while others are calculating and chancy. Diverse marketers of SEO try each process or both the methods according to their success degrees.
Nevertheless essentially what is defined as a Black Hat?
The intention to apply Black Hat is to obtain the results quicker, managing the risks involved in getting the desired result. In todays world, numerous SEO agencies, consultants, marketers represent the brand name properly. It is the main key to accomplish to get the result quicker. But the companies need to be straightforward, ethical and should understand the risks involved. Internet marketers call this Black Hat as less reputable methods.
On the other hand White hat methods have additional rules than practices. additional community matters should moreover be taken into account. When using a methodology, some objections are raised by some communities, whereas others accept it. In the web design world, the marketers call these techniques as safe and non-manipulative techniques.
Why do Black Hat strategies work faster than White Hat methods?
Simply put, Black Hat involves spamming. Black Hat SEO offers Spiders, which is a redirecting search engine, sent to all the Web Pages by giving mass-posting Spam comments or by giving keywords at the end of each page, whereas White Hat SEO has optimizing META tags, submitting sites to directories, keywords to URLs etc.
Thus the Black Hat strategies work quicker and are much easier to use. Though there is disadvantage of causing the search engines to get downgraded or remove a site from a result. Though White Hat techniques appear to be additional tedious and cumbersome, they yield better results and have a far positive reach.
Dont apply Black Hat Techniques - operate White Hat SEO
As now everyone is aware of and agree to greater extent that Black Hat strategies are quick fixes with short term gains. By and large people choose to view the web sites that they are not cruelly lured into visiting. Additionally the search engines dont list the sites, which are concerned only about their popularity without giving much value to user friendliness, good and helpful content. It is very significant to use the White Hat methods effectively and correctly. The other side of the coin is, when the White Hat method is used in excess or incorrect manner, there is every possibility that it becomes Black Hat method, thus reducing the quality of the site. Looking at the big picture, the Black Hat methods are faster and unproblematic however have additional risks involved in them, whereas White Hat methods are slower nevertheless provide best results in the long run.
http://www.golden-way-media.com
http://www.golden-way-media.com/SEO.html/
Sunday, August 30th, 2009 at 11:20 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
